SOCIAL MEDIA/DIGITAL MARKETING

SOCIAL MEDIA/DIGITAL MARKETING

I have spent over three years as a content creator for various social media accounts and brands in college. I also minored in digital marketing and have experience in running paid advertisements and analyzing content performance, including for Arizona PBS. This page gives some insight into my various marketing/social media projects over the years!

  • A comprehensive Instagram reels analysis of 33 official NHL accounts to suggest optimizations for the best audience engagement. Completed presentation was shown to professors, colleagues, and other Cronkite professionals.

  • A thorough marketing analysis of the official Dunkin TikTok account for an ASU marketing course. Looks at audience, competitors, and other factors to suggest future account growth.

NHL Instagram Reels Analysis (07/24/24)

Dunkin TikTok Strategy (04/25/24)

Previous

Broadcast